Branding

In the highly imitable world of MUSIC, cutting a UNIQUE path & refusing to run with the masses, has proven to be a challenge to both NEW and OLD artist. However, to a few, they have been able to cut out their own unique niche by BRANDING themselves into a marketable product, and standing out from the crowd. So how do you brand yourself? 

TRUTH be told, as an ARTIST, people are judge mental and will make decisions (often times unfounded), about your music before actually hearing it. Exactly why defining your ARTISTRY and who you are as an ARTIST, is essential. It’s MOST critical to have a well thought out VISION of who you are, where’d you like to go in your MUSIC career, and how you’d like to PRESENT your BRAND to the WORLD.

The questions you need to ask yourself is: 

1. What sets YOU apart from others, what’s UNIQUE about you?
2. What’s Uniquely different about your ARTISTRY? 
3. What’s YOUR story? 

Once you’ve answered these questions, your in a better position to NOW build your own brand. 
Now you ask, WHAT is BRANDING? Basically, branding is a powerful marketing tool used for creative individuals. It’s the collective and  all inclusive of a BRAND, i.e. it’s message, identity, personality, style, values, beliefs, ambitions, and etc. In other words, branding, MUSIC branding in particular, is everything that defines and HELP people identify and experience your UNIQUEness of a brand. 

Firstly, you MUST know and BE yourself, always differentiate yourself from the Masses, and STAND out from all the REST. Everything about you and YOUR brand should provide and represent it's own UNIQUE perspective. Your music, identity, personality, your LOGOs, message, and all other branding elements, should be exclusively for and UNIQUELY from you.

Secondly, what is your Story? What’s the message or purpose behind your singing and/or rapping? WHY are you doing what you do? Knowing the WHY will help you develop and CONNECT with your FANs in a leVel you’d never imagined.  

Once you’ve figured out your unique story, NOW captivate your FANs by emotionally, audibly and visually connecting with them. Capturing your audience’s attention, by making them FEEL you, be it through happiness, sadness, or somewhere in between, will move their SOULs and gain a life long FANship. 

Once you’ve successfully captivated your audience, you must now AIM to consistently IMPRESS upon your BRAND lovers a lasting BRAND experience that will NEVER fade. To keep this BOND cohesive, consistently create brand imageries that will forever resonate with your FANs by designing attractive LOGOs, rememberable cover art, unique merchandise, and specialized apparel. Imagery plays a viral role in brand identity and will help to make it a household name, so masterfully cultivate and PUSH your brand, and WATCH your Career GROW exponentially.