F.A.N.s.
In this Modern Music industry it takes MORE than just having great TALENT and good MUSIC. In order to make it in this highly competitive environment, one MUST work hard at cultivating their OWN fan base and defining their personal BRAND. The concept, “Build it and they’ll come,” in regards to Music Fans is a farce. Building an extensive music catalog alone, will NOT cause FANs to magically APPEAR, you have to work HARD to GET them and EVEN more HARDER, to KEEP them.
In this article, we will HELP you cultivate a FAN base, PROMOTE to them and TEACH you how to keep FANs loYal and eternally entertained. An extensive and loyal FAN base is essential to having a successful and lasting Career. In order to have longevity and a successful career, one must utilize certain TOOLs and tactics that with enable you to do so. The follow Steps are recommended:
- Maximize Social Media
- FANs are The FOUNDATION. No matter how Large or how small, FANs are the Foundation, the BASE of any successful ARTIST’s career. Social Media has proven to be a valuable TOOLs for establishing, promoting, and expanding the CAREERs of today’s ARTIST. Having a STRONG social media presence enable artist to promote their music worldwide, engage with their fans and thus expand their base with ease. Facebook, Instagram, and @Twitter are the BEST tools to use if your looking to succeed in the industry. Interact with your fans HERE as they will SHARE your brand with others and cause it to expand.
- Content Rules. POST engaging content in order to captivate your FAN’s attention and build a BOND between you and them. Whatever the case, be it VISUAL or TEXUAL content, both tend to generate MORE engagement and will help increase your numbers. A VIDEO of you performing or working behind the scene, opens the door for you biggest FANs. A Daily Motivational TEXT directly from you to your FANs will encourage them to strive everyday. It’s important to Balance both visual and textual content because you never really know which one resonates best with your FANs.
- Go LIVE. Make yourself more accessible and more human like. FANs love to be able to REACH, and feel connected with their ARTIST. Going LIVE at Prescheduled times will give your FANs the opportunity to see and speak with you in REAL time. Be sure to be CONSISTENT, as they LOOK forward to interacting with you.
2. Socialize in Reality
- Establish a HOTLINE. Set up a phone number that your FANs can CALL. Either one of those free phone number services or directly through social media apps, set a time that you’ll open the lines and they will go crazy.
- Although Social Media has become the most preferred means by which people socialize with each other, “the traditional, in person” way of socializing is definitely more effective. Developing a PERSONAL connection with your FANs will help solidify your artist-fan relationship. Tours, shows, or even meet and greet events will allow your FANs to not only see and hear you in person, but possible to also TOUCH you. (They LOVE that). Taking pictures and video recordings with FANs will be memorable.
- Give away and sell merchandise to your FANs. Offering Artist merchandise such as your Shirts, hats, pictures, etc is another way your FANs will feel connected to you. These ITEMs will go home with your FANs and “You”will forever be with them.
- Establish a HOTLINE. Set up a phone number that your FANs can CALL.
3. Interaction is KEY.
- Interact with FANs by getting involved with them through POST comments and social media conversations. Write good responses to their comments, and questions. Ask them to LIKE, share and comment on POST and TWEETs.
- Share CONTENT. Sharing CONTENT that y our FAN’s post with your larger FAN base shows that you appreciate, love and Value them.
- Feed Back. Be OPEN to your FAN’s feed back, REQUEST, and constructive criticism. It will INFORM you of exactly what your FANs want, LIKE, and look forward to.
There’s no better way to increase the possibilities of you having a LONG and successful career, than for YOU to CREATE, CULTIVATE, and CONTAIN a SOLID and dedicated fanbase. So get to WORK, your FANs are waiting.